Mars STOPS using animal products - U turn?

Not that my blog had anything to do with it...
I was just venting in an earlier blog about the potential loss of eating some of my fave bars of chocolate... because of animal intestines being added to them.

Yesterday however, Mars did a big fat U turn... They apologised and have now said they are NOT going to be using those nasty nasty animal products in their chocolate!

Thank the lord!

Was probably all a big publicity stunt.

Anwhoo... I pinched this blurb off another site:

Mars in public apology

Mars has taken out full-page adverts in national newspapers to apologies to consumers.
The move has been taken after a public outcry in response after it emerged the whey used in the company’s chocolate products was changing from a vegetarian to an animal based source.

Some of the nation’s best loved brand - Mars, Snickers, Maltesers and Galaxy – were to be affected.

In a statement in the press adverts, Managing Director, Fiona Dawson, said, “We made a mistake. We apologise. The consumer is our boss. Therefore we listen to your feedback.
“But being sorry isn’t enough. Therefore we commit to you today that we at Mars UK will ensure that a selection of your favourite brands will be suitable for vegetarians in the near future.”

Dawson said the company would be changing their manufacturing process from today and that consumers would be informed on progress.

“Expect to hear from us soon, “ she said.
An embarrassing U-turn for the company? Perhaps.
However the headlines following Mars’ plans to introduce animal products provided no end of exposure, negative as it was.Today’s move certainly positions the company as consumer friendly and ethical.

Site taken from: http://www.utalkmarketing.com/Article.aspx?id=2035

My previous blog:
http://www.remioduyemi.com/2007/05/mars-starts-using-animal-products-wtf_17.html